Forums: Discussions for entrepreneurs and small business.

Members,

I saw a posting in another forum recently that warned against making changes to Google campaigns because the `trust score` for your site will be reset to zero causing loss of ranking and relevance.

Can anyone comment on this? I can understand how lots of changes to the web site itself might have an effect on relevance and ranking - but the Google bids and ads?

Please help - we have been making fairly frequent canges to our bids over the past several months while experimenting.

Thanks,
Kregg