Here is a link to a 64 second elevator pitch for Truevert http://www.youtube.com/truevert. Truevert is a green vertical semantic search engine. It can provide custom search or a new vertical in under an hour with no need for an ontology or taxonomy. This version of Truevert knows about green stuff (environment, sustainability). If you search for CFL, it knows that you mean compact fluorescent light bulb, not Canadian Football League.