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Trend Central - Great Resource for Targeting Gen X and Gen Y

 
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zman

posts: 182

Oct 19, 2006 2:42 PM ET    Quote  Report Abuse
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Here’s a good resource for anyone targeting Gen X and Gen Y consumers (roughly ages 14-39). There’s market research and trend consulting firm called The Intelligence Group – they’re best known for their Youth Intelligence division which tracks Gen X and Gen Y trends and puts out the well respected Cassandra Report.

 

Their trendcentral site (www.trendcentral.com) has lots of great articles on what’s hot – and more importantly what products, categories and trends they predict will be sizzling soon. They also put out a daily email you can subscribe to.

 

Lots of good info at your disposal. And make sure they’re on your PR radar screen and distribution list.



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Michael Zucker - Strategic Planning, Marketing & Communications info@zuckerconsulting.com · www.zuckerconsulting.com “Helping You Over The Hurdles – Keeping You Focused On The Finish Line”
MiteyMite

posts: 489

Oct 19, 2006 6:44 PM ET    Quote  Report Abuse
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 I`ve subscribed to the daily email as it is important for me to keep on top of consumer trends.  Thanks for the tip, Michael! 
MiteyMite2006-10-19 18:47:43
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