Here’s a good resource for anyone targeting Gen X and Gen Y consumers (roughly ages 14-39). There’s market research and trend consulting firm called The Intelligence Group – they’re best known for their Youth Intelligence division which tracks Gen X and Gen Y trends and puts out the well respected Cassandra Report.
Their trendcentral site (www.trendcentral.com) has lots of great articles on what’s hot – and more importantly what products, categories and trends they predict will be sizzling soon. They also put out a daily email you can subscribe to.
Lots of good info at your disposal. And make sure they’re on your PR radar screen and distribution list.
Michael Zucker - Strategic Planning, Marketing & Communications email@example.com · www.zuckerconsulting.com “Helping You Over The Hurdles – Keeping You Focused On The Finish Line”