Congrats on your article! You are exactly right. After all, who wants to read about the latest business mumbo jumbo, statistics, boring news, etc. when they can read about a real person doing cool things in the local area?
If you can find what makes you and your business unique, a whole new world of media opportunities opens up.
Great stuff, Doug!
This is a reminder that public relations success come in many shapes and forms and isn`t always business profiles. After all, once you get a profile you`re not likely to get another one in that same publication for several years, if ever again, so you have to be inventive. Inclusions, expert positioning and events are often the best way to position yourself for ongoing opportunities.
I love how you looked at yourself and your business from a completely different perspective to create a new opportunity to generate PR.