In the United States, trademark rights arise upon use and not upon registration. However, registration provides you with additional rights. So it is good that you have started the registration process. Also, earlier use usually prevails. So it sounds like you have the right to demand that the later user cease and desist. However, you should be prepared for litigation, should they not do so. This is rather complex and touchy so you would be better off hiring an attorney for this.
Another avenue would be to research if they have also applied for a trademark and oppose their application for registration. Again this gets complex (it`s very similar to litigation and you would be better off hiring an attorney.
If we can assist with either of these, let me know.
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Norton R. Townsley
Patent Attorney/Professional Engineer
The above message is provided for general information purposes only and is not to be construed as legal advice.




