Visually speaking, I think your homepage leaves something to be desired. It`s very text heavy, and I really am not fond of the three columns of text under "The Toy Car Direct Guarantee." The empty white space to the right of all your text is wasted space and makes the index look a little lopsided. Just to improve the aesthetics of the homepage, I would consider a better and larger photo. I also noticed the "Click here to learn more" link isn`t clickable, and the text in "This Weeks Sale" should read "This Week`s Sale."
As for the rest of the site, I would just recommend slightly better and more uniform product photos. I`m sure your target customer knows what the products they want to buy would look like (since they are collectibles), but I think you could benefit nonetheless from clear, detailed photos - especially since you have that cool magnification slider in the shopping cart!
Hope this helps!
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