Find us elsewhere
Join Now Member Login

Toy Business? Since its christmas time anyone here in this business?

 
New Topic
Post Reply
Follow Topic
Page of 1
  • Author
  • Message
 
ChrisFarley

posts: 52

Dec 03, 2007 5:36 PM ET    Quote  Report Abuse
Points: 0   Vote
Just curious if there is anyone out there in this business, and if so how have you dealt with the challenge of designing and marketing your idea as well as protecting it?
CraigL

posts: 9051

Dec 03, 2007 7:56 PM ET    Quote  Report Abuse
Points: 0   Vote
We actually have at least one community member who`s in the process of bringing a new toy to market. There are more, I just can`t think of them off the top of my head.

One interesting topic we had was for tradeshows, and how to promote a toy at the show. MaryKay`s game is the Kubit2Me, and I`ll bet you could send a private message and see what`s what. There`s a thread right now about SEO writing on a Flash site.
ChrisFarley

posts: 52

Dec 03, 2007 8:01 PM ET    Quote  Report Abuse
Points: 0   Vote
Who is bringing a toy to market?
MaryKay

posts: 74

Dec 07, 2007 12:34 AM ET    Quote  Report Abuse
Points: 0   Vote

Hi Chris,

I created a line of games called Kubit2me, which we just launched in September, and are currently selling in specialty toy stores and online.  Right now we`re working to partner with sales reps across the country.j

Are you trying to bring a toy or game to market?? 

I guess the best way to answer your question is this ... I dealt with the challenges that come from taking an idea to market like just about every entrepreneur here in the SuN community ... with passion, patience, tenacity, and the incredible amount of knowledge you gain by making mistakes!   

After I came up with the idea for the game, I researched everything I could get my hands on regarding the toy industry & my target markets.  This took about two years.  My family was my priority, and my four boys were pretty young at the time, so most of my research was done after they were tucked in at night!  

Next step .. the Non-Disclosure Agreement. Everybody I talked to had to sign this -- critically important.  Now I could start my product development & design.  Again ... lots of research on connecting with the right people to help me with this.  Google & I are best friends!

I hired a lawyer to help me trademark, copyright & patent Kubit2me. 

Up next, I taught myself all about manufacturing overseas.  I hired an outsourcing agent to "hold my hand" & take me through the process. 

Then came warehousing & order fulfillment.  Again ... lots more research on what this involved & what my options were. 

We`re using grassroots marketing -- always a challenge & a work in progress.

Bottom line, before I hired anyone to do anything, I thoroughly educated myself on the task at hand, what my own limitations were (physically and financially), and what I needed to hire someone else to do for me.

Mary Kay

   

 

 

ChrisFarley

posts: 52

Dec 07, 2007 7:35 AM ET    Quote  Report Abuse
Points: 0   Vote
That really interesting, i do have a couple of ideas for toys but i don`t think i have the funds at 18 to bring it to market.
MaryKay

posts: 74

Dec 07, 2007 7:49 AM ET    Quote  Report Abuse
Points: 0   Vote

So hold on to your ideas, keep thinking of new ones, sock away money you make from your lawn care business & before you know it, you`ll be ready to make your move!

ChrisFarley

posts: 52

Dec 07, 2007 10:50 AM ET    Quote  Report Abuse
Points: 0   Vote

To take a toy to market whats the average price for something like that? I know patents with a lawyer are a few thousand dollars.

Page of 1
Post Reply
 
.
Advertisement

Keep the Community Clean!

  • StartupNation forums should be used as a platform to learn, educate others, share stories, tips & tricks and to provide constructive feedback.
  • Please do not use the Forums for advertising & blatant self-promotion.
  • Please be respectful to other members and refrain from personal attacks and vulgar language.
  • StartupNation reserves the right to delete any message, reply, and/or member who violates our terms of use.
Read full terms of use
Advertisement
Advertisement
Advertisement
Advertisement