I created a line of games called Kubit2me, which we just launched in September, and are currently selling in specialty toy stores and online. Right now we`re working to partner with sales reps across the country.j
Are you trying to bring a toy or game to market??
I guess the best way to answer your question is this ... I dealt with the challenges that come from taking an idea to market like just about every entrepreneur here in the SuN community ... with passion, patience, tenacity, and the incredible amount of knowledge you gain by making mistakes!
After I came up with the idea for the game, I researched everything I could get my hands on regarding the toy industry & my target markets. This took about two years. My family was my priority, and my four boys were pretty young at the time, so most of my research was done after they were tucked in at night!
Next step .. the Non-Disclosure Agreement. Everybody I talked to had to sign this -- critically important. Now I could start my product development & design. Again ... lots of research on connecting with the right people to help me with this. Google & I are best friends!
I hired a lawyer to help me trademark, copyright & patent Kubit2me.
Up next, I taught myself all about manufacturing overseas. I hired an outsourcing agent to "hold my hand" & take me through the process.
Then came warehousing & order fulfillment. Again ... lots more research on what this involved & what my options were.
We`re using grassroots marketing -- always a challenge & a work in progress.
Bottom line, before I hired anyone to do anything, I thoroughly educated myself on the task at hand, what my own limitations were (physically and financially), and what I needed to hire someone else to do for me.