First, the business does not have to be based online. If you are going to have a website that you want to get noticed, this applies also.
First thing is domain name. Don`t purchase a non-descriptive domain. IE; Your business is John`s LawnCare Service. Buy a domain like; atlantalawncare.com or johnslawncare.com. Don`t buy; jlcare.com or atllawn.com. Their visibility on the search engines are affected by the title.
The website domain, title, description tags, and content must all play together for your exposure to be the best it can.
Build links with other websites. For instance, my directory, spothole.com offers free backlinks with a reciprocal link. Our directory only allows the best websites. Most directories just want links and will add any junk site. You want quality links.
Writing a few PR`s for your new company will gain you some exposure.
Start commenting on blogs with your url in the comment.
There are free software programs out there that will submit links automatically for you and automate blog commenting.
You do not have to pay for advertising. I never have.
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