I have an online business idea that is still in its infancy stage. There are a number of issues to work out and the one I am struggling with at the moment is how to create a successful launch of the website.
Without getting into specifics, the website would, in a manner of speaking, match up buyers and sellers. The sellers would be my customers. I would charge a fee for them to list their items for sale.
I am confident that this business model can work (it already is, I just think I can do better). What I would like some guidance on is how to create a successful launch so that I can hit the ground running. I will need to entice both sellers and buyers. How do I entice the sellers when I can’t point to flocks of visitors to my site, and how do I entice the buyers when there are no products for them to purchase?
My initial thought is to give my customers (the seller) a year of free service so that I can build up a base. Once I get to a certain level I will only offer new sellers 6 mo, 3mo, etc. of free service.
I assume most sites implement a beta period where they ramp up with a controlled group of users. Does anyone here have experience with launching a website similar to this? Any thoughts/suggestions/advice on this subject would be much appreciated. Thanks.