I am starting up a new hair gel for men and it will be manufactured within the next few weeks. I have been working at it for over 3 years while keeping a full time job.
Here is my question. How do you get a product from a company that is not established in a store? I have read about slotting fees, etc. from the big stores like CVS, which would make it virtually impossible for me to get a deal with the store.
I am on a limited budget (at best) and any advice would be helpful. I of course see potential in my product, but know that I need to get the word out there, which can be costly.