Today I had 2.5 hours break in between meetings. I didn`t want to waste gas so I went to the Barnes & Noble store which was around the corner from my next meeting. While there I stumbled onto a book called "The Tipping Point: How Little Things Can Make A Big Difference" by Malcom Gladwell.
Once I started reading it, I had trouble putting it down. I am curious to know if anyone else has read it? If so, how have you crafted your product/service message so the little things make a big difference?
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