Well I use a razor only because an electric causes my skin to break out, however, with that I gotta change brands about every quarter, for some odd reason changing brands does something different with my skin. Now some of you might find this funny, but I cant stand using a mens razor either, I actually use womens, again not sure why, but there better on my skin. As for the cream, I use the sport gel, a nice THIN coat. Oh and I never really needed more than 3 blades! The only razor I really liked was the 5 blade one that had the single blade on the other side for shaving under the nose, that was actually a great idea.
Here`s a little gimic for you and I`m not sure how many men do this but I use a credit card to rough up my hair before shaving. Yep, I drag it across/against my face to help the hair stand up, it really works! You could sell a piece of plastic that does the same thing :)