Have you noticed that for virtual based businesses, the emphasis for advertisement is also virtual. I have a virtual business with physical products. My target market is in the local grocery store, the mall, out walking their dogs, playing golf, holding down a 9 to 5, otherwise leading busy real life.
Now, I had a momentary flashback to my marketing classes. Sales people always, no let me rephrase that - agressive and success sales people have a very passive way of establishing "presence", the ubiquitous business card. I also remember some of my favourite boutiques and little shops in Colorado Springs, I found them because someone gave me a business card or I saw an eye catching card displayed somewhere.
With this in mind I have decided to extend by advertising budget and reach by giving our business cards.
So, am I off on a tangent here?
What is the best way to tract ROI for my "3 1/2" x 2" advertisement?
Gail, Better Health Now Exposure+Visitors=Customers Passive Income