What I think I`m seeing, now that I`ve been involved with SuN for a
year, is that there`s a whole concept that doesn`t seem to come
naturally to entrepreneurs. It`s the idea of a "phased" development
There are a lot of us who have no money at all, and are doing
everything on our own. Sure, there also are those with startup capital,
budgets, and even some employee-type help, and that`s fine. Either way,
though, not everything has to be done today the way it`s going to end
I *don`t* mean that you put a schlock site together or offer a junk
product today, then get better tomorrow! Consider blind dating, or the
overall dating scene in general.
When you first meet someone or get a phone number, do you figure out
how to best propose marriage? Of course not! In fact, you don`t even
set up a first date with an expensive, black-tie and evening gown
dinner, right? You usually go for coffee or a drink, sit down, and talk
So too with building a business. The "phased" approach, to follow the
analogy, would be that as soon as you get the business idea you don`t
try to build a corporate multinational. Instead, you work out what you
can do that would be analogous to the cup of coffee.
Anyone is free to do whatever they want, but in this particular topic,
the problem seems to be that Joomla development is taking so much time
it`s preventing the overall development of the business. So: Is there a
way to create a nicely representative "site" using DreamWeaver, which
is "good enough" for today, but that clearly will give way to the more
sophisticated Joomla site later?
In other words, we have a core concept that can be painted with broad
brushstrokes. Then, after the overall concept is operational, go back
repeatedly and improve the resolution---the clarity of those broad
Another analogy would be a Reader`s Digest version of a novel, the
proposal for the novel submitted to a publisher, the outline for the
novel first created, a short story version, a movie script version, and
the full, unabridged version. It`s the same story over and over, just
with more or less "granularity."
When we started, we put up a 1-page Web "flyer." We didn`t have the
money, skills, or even Web development tools for anything else. It was
a nicely done page, easy to read, and right away explained our product.
Our only option then was to ask people to email us for info on how to
buy the product. It worked.
Each part of that first phase "informed" the other parts. So by having
a flyer, we began to see what we needed in terms of taking orders by
email. That got us into PrestoSell, an order form. Then, having the
order form pushed us into a more concise understanding of exactly what
were our various product options. That led to building new pages, one
Again, it comes down to the phases---like a spiral, or a gyre.
Everything is the same at each level of the spiral, it`s just bigger
and better. The problem is to first see the spiral, then secondly
figure out how to create "everything" at that first, smallest,
simplest, most constrained level. Each time you go around the level,
you move upward and each part becomes more complex, better, wider, and
Building a business isn`t a linear process; it`s more a spherical (or
synthetic, or holistic) process. It could be that you`re caught up in
linear thinking and just need to step back and re-vision the "whole"
company---the whole business. Maybe?