They looked really cool, and brought interactivity and animation to previously unseen heights.
However, from an SEO standpoint, Flash websites are simply not a good idea. Why?
1. Search engines are not able to index text or content within a Flash file, because all of the text is held within a file that requires a flash reader to view it. In addition, screen readers and voice browsers are not able to read the text.
2. Its been proven that lots of relevant content on your website will improve your rankings with the search engines. However, Flash sites are very limited regarding the amount of content you can have because the text has to fit within the size of the file that`s been created.
3. Even with broadband, Flash sites can take a long time to load all of its elements...meaning you run the risk of losing prospects who are surfing the Internet for information, who won`t wait for your site to open. They`ll just click out of your site move on to another site where they don`t have to wait.
4. Visitors to your site are required to have the correct Flash player installed to view your site. The problem is, technology changes quickly on the Internet and if your Flash site was created with the latest version, then visitors have to wait for the download before they can begin searching your site for information. This is a major hassle for many visitors. Remember, on the Internet, speed is everything!
In closing, while Flash may look fantastic and can admittedly add a lot to any presentation, in my opinion, from an accessibility and SEO standpoint, it should be used very sparingly and only for non-crucial content.
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