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The Truth About Flash Websites

 
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DaleKing

posts: 1061

Jun 14, 2007 9:14 AM ET    Quote  Report Abuse
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Not too long ago Flash websites were all the rage.

They looked really cool, and brought interactivity and animation to previously unseen heights.

However, from an SEO standpoint, Flash websites are simply not a good idea. Why?

Four reasons:

1. Search engines are not able to index text or content within a Flash file, because all of the text is held within a file that requires a flash reader to view it. In addition, screen readers and voice browsers are not able to read the text.

2. Its been proven that lots of relevant content on your website will improve your rankings with the search engines. However, Flash sites are very limited regarding the amount of content you can have because the text has to fit within the size of the file that`s been created.

3. Even with broadband, Flash sites can take a long time to load all of its elements...meaning you run the risk of losing prospects who are surfing the Internet for information, who won`t wait for your site to open. They`ll just click out of your site move on to another site where they don`t have to wait.

4. Visitors to your site are required to have the correct Flash player installed to view your site. The problem is, technology changes quickly on the Internet and if your Flash site was created with the latest version, then visitors have to wait for the download before they can begin searching your site for information. This is a major hassle for many visitors. Remember, on the Internet, speed is everything!
 
5. Flash files are hard to update, and if you change your website regularly, it can get expensive to keep it updated, so Flash is not very cost effective.

In closing, while Flash may look fantastic and can admittedly add a lot to any presentation, in my opinion, from an accessibility and SEO standpoint, it should be used very sparingly and only for non-crucial content.
 
Dale King
DKing2007-6-14 19:45:53


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oleg

posts: 185

Jun 14, 2007 9:27 AM ET    Quote  Report Abuse
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3. is a great point!

I don`t know if anybody else does this, but when I go to a website and the first thing I see is a Flash "loading intro" message, I will immediately leave the site and go somewhere else. 

If you do chose to have a Flash movie intro on your site,  a very obvious skip intro link is absolutely necessary. 



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50% of computer programming is trial and error. The other 50% is copy and paste.
tikki50

posts: 93

Jun 14, 2007 10:04 AM ET    Quote  Report Abuse
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Dking actually this is true with older versions of flash, the new one is MUCH better. SE do index the copy now and yes your right screen readers have a hard time with flash, still. One major improvement was the back button, before older versions of flash you couldn`t use the back button to go back you were forced to use the movies nnavigation only, now that sucked. To your 2nd point High relevant information shouldn`t be put in flash because that`s not what flash is intended for, its the designers that misuse it, Flash was designed to enhance the page and give life to static mundane web pages. To your 3rd point, Having even images load in flash allows the content it load quicker, not slower. Sure the image might load slower, but as a developer I can now stream even graphics. Plus flash has great compression allowing me to knock down K size even more. So for low connection speeds this can actually be a benefit. As for strictly flash elements those are vector based and extremely low K. Animations aren`t heavy on download its more about the images used to make the movie, see flash works by sending coordinates to your player and the player renders it, very low K. Unlike an animated gif that sends a series of images to make it animate. To your 4th point, unless your using functionality that requires the latest flash player, as a developer you should drop it down to the lowest player available to you. Like Flash 4 for simple movies, that means people who are on Ie5 & up, Netscape 6 & up, and Firefox will have that player.

I do totally agree that flash should be used when appropriate, misuse of flash can cause visitors running, however with the correct implementation your site can soar. Like Oleg said a flash intro is a HUGE NO NO! But a tutorial is perfect use of flash as well as video.

For me I think the worst part of using flash isn`t what you posted, for me its that usually those files are hard to update, and for the common internet person they`ll have to pay a pretty penny to update it all the time, not very cost effective.

Either way it`s important our users understand the benefits and drawbacks of using flash. Good post.

vwebworld

posts: 1237

Jun 14, 2007 10:26 AM ET    Quote  Report Abuse
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Well the use of flash has increased over the years and some big name brands have all flash websites. If and how you use flash in your website can  certainly impact your viewers/audience. So, you need to understand your target audience before deciding to use flash and determining how to use it.

Here are some points about using flash in your website. Your website is for your viewer.

~Roland



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DaleKing

posts: 1061

Jun 14, 2007 7:10 PM ET    Quote  Report Abuse
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Thanks for that information tikki50.

I just learned something about Flash I didn`t know

And you`re right about Flash files being hard to update. I had forgotten all about that one.

I think I`ll add that as reason #5.

Thanks again, tikki50.

Dale King

DKing2007-6-14 19:47:45


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tikki50

posts: 93

Jun 14, 2007 11:48 PM ET    Quote  Report Abuse
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No prob thanks for the contribution to the forums.
WebBizIdeas

posts: 125

Jun 28, 2007 6:50 PM ET    Quote  Report Abuse
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Sometimes people do get far too attached to the idea of having a flash site. If you absolutely have to have a flash site, then you should consider making an html version to show to search engines. 
DaleKing

posts: 1061

Jun 30, 2007 8:40 AM ET    Quote  Report Abuse
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I agree. With some people having a flash site is almost like an obsession. They feel like they just have to have it.

Dale King



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oleg

posts: 185

Jun 30, 2007 1:59 PM ET    Quote  Report Abuse
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I never understood the obsession with Flash either. Are moving images on a website really that cool?  Are they even necessary?

Most things that can be accomplished with Flash can be done just as well in HTML, and will result in a more user-friendly experienc.



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Oleg Issers | StartupNation.com Web Team

50% of computer programming is trial and error. The other 50% is copy and paste.
dadministrator

posts: 64

Jul 06, 2007 12:58 PM ET    Quote  Report Abuse
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Use Flash if you`re absolutely sure your complete market segment knows about your site, and is visiting as often, and staying as long, as you want....otherwise, don`t.
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