You bet. It`s too soon to report as this was yesterday and we use Yahoo (they lag and are kind of lame), but I will report and try to tell what`s from the local and what`s from Leno.
I doubt they will be astronomical numbers. Neither show provides "for more information links" on their websites; not really Web 2.0, but my crying about that is looking at horse-teeth.
For us, the major benefit will only be realized after we do something with the output; meaning, my direct sales have already jumped up a bit (bless customers who Google!~), our main targets don`t watch TV, but they can`t ignore how this counts for validation; I have to bring it to them (it would be nice if someone did see us and knew someone at Home Depot and they contacted them and all that kind of jazz, but this is the real world and things just don`t happen like that for us ... so it`s fun and work!~)
What amazes me on this, or when we`ve been in media where I know it "hits" the people who know me personally or our tacos, and I don`t hear anything. I read all the time, and when I connect the dots, I reach out and touch someone, and I make sure this happens a few times a week. And yet, like with the above, or when we`ve been on the front page of two different sections of our major paper, I`ll only here from a couple of people ... I`m rambling, but my point is that while I can`t help but recognize and appreciate the real value of having someone else talk about our tacos, especially when it`s media, and nothing for us has been bigger than Leno, I`d be a fool to think it`s all that great or will sell tacos.