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So yesterday was kind of a strange one for the taco dudes; we had about five minutes of live TV on our local NBC affiliate midday show, and then nine hours later, we got our first national blast by being one of the lucky inventions lambasted by Leno; they had nothing (and everything) to do with each other and so it was really weird how this happened.

 

Miles to go and all that jazz; and I wonder if the casual viewer sees the "Not Sold" as a big deal or if it`s all good in the end.  This is a link to The Tonight Show.

 

(edit is because the hyperlink button is broke)

http://www.nbc.com/The_Tonight_Show_with_Jay_Leno/video/episodes/#vid=836981

You bet.  It`s too soon to report as this was yesterday and we use Yahoo (they lag and are kind of lame), but I will report and try to tell what`s from the local and what`s from Leno.

 

I doubt they will be astronomical numbers.  Neither show provides "for more information links" on their websites; not really Web 2.0, but my crying about that is looking at horse-teeth.

 

For us, the major benefit will only be realized after we do something with the output; meaning, my direct sales have already jumped up a bit (bless customers who Google!~), our main targets don`t watch TV, but they can`t ignore how this counts for validation; I have to bring it to them (it would be nice if someone did see us and knew someone at Home Depot and they contacted them and all that kind of jazz, but this is the real world and things just don`t happen like that for us ... so it`s fun and work!~)

 

What amazes me on this, or when we`ve been in media where I know it "hits" the people who know me personally or our tacos, and I don`t hear anything.  I read all the time, and when I connect the dots, I reach out and touch someone, and I make sure this happens a few times a week.  And yet, like with the above, or when we`ve been on the front page of two different sections of our major paper, I`ll only here from a couple of people ... I`m rambling, but my point is that while I can`t help but recognize and appreciate the real value of having someone else talk about our tacos, especially when it`s media, and nothing for us has been bigger than Leno, I`d be a fool to think it`s all that great or will sell tacos.

Chris, the latest news I have heard about the Jay Leno show, was the debates about Joy Behar and Elisabeth Hasselbeck. 

 

Then you??.......... How awesome is that!

No No . I`m not a trouble maker!  Oh, stop.... about Joy eating her for lunch!  Please, let`s not talk the political stuff now, because we don`t agree.. I was giving you credit for being the next interesting topic on Leno!  That` a wow for the Taco Maker!

Thank you Leslie (and everyone) ... not everyone gets how hard it is to land something like this or how you open yourself up to things (e.g., I just talked to my mail lady who was bubbling on about "I saw George on Leno" and then "too bad it was not sold" ... sigh; even when I told her that`s something we told them -- we have not interest in licensing or selling our IP -- it is still a negative impression) ... feelings of failure (boo-hoo).

 

Anyway, to answer the main question on "what`s it worth" ... about 100 unique visitors from Friday to Sunday (and about 100 from the local TV show we did on Friday too).  I`m not surprised by the "low" numbers as it`s all search; the page views are about 50% going past our home page; the sales are about 20 sets; and two emails telling us our shipping is too high; and one telling us Amazon is sold out ... sigh.

 

So anyway, seeing as I own this topic (LOL) ... this is not the end of it, and the results above are not even all of it (e.g., Cute With Chris posted to his site about us being on Leno; and it got me to look at Hulu and now I have an edit/embed of the video at the top) ... I`m going to ship Leno tacos for their move in May, include one of my custom "Taco Heads", and cry about how being "Not Sold" is killing me and that maybe he can have fun ripping on us in person ... Plus I`m going to nail on our local media (angle is how two Mesa companies got on Leno), nail on the WSJ (angle is something like "Sold or Not Sold in America" being an independent inventor/start-up in America and dealing with @#$% distribution), and I`ve already done some of my "hey you ought to post about this show ... pretty much with these cases, it`s more of a story about "us" as a group and not just "please talk about Tiger Tacos".

 

I hope that`s not too much information ... hell it`s Monday and right now I`m feeling like the Leno "Not Sold" is going to be real painful; I mean it`s not like it`s easy to get people (the people who make the significant decisions on distribution) to believe people will buy tacos ... and we have five of the Fortune 500 using them, sell them all over the US, have Purple tacos in the U.K., and later this week I should be able to blast/PR "Tiger Tacos Thunder Down Under" because some crazy nut want to be us in Australia (only in Yellow ... we`re going to be the rainbow coalition).

 

Sigh ... have fun you guys and sorry for rambling on.

Tiger,  My neighbor is a buyer for HOME DEPOT.  Give me some info on your "tacos" and I will get it in front of him.  Who knows, that is why we reach out, right!  Let me know, I am happy to help. We live in the Charlotte NC area.

 

Ben