If you got behind the wheel of a car without knowing how to drive, chances are, you'd crash. Yet, every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned driving analogy, by putting up a website without having the slightest idea how to promote it. And guess what happens - they crash!
In my opinion, starting a business - any business without having even basic marketing skills is not only putting the proverbial cart before the horse - it's downright foolish!
Now some might argue that a business plan is more important than marketing ability. And others might argue that knowing how to manage a business is more important than having a marketing acumen. Continue reading The Seduction of Internet Marketing Newbies.
In my opinion, starting a business - any business without having even basic marketing skills is not only putting the proverbial cart before the horse - it's downright foolish!
Now some might argue that a business plan is more important than marketing ability. And others might argue that knowing how to manage a business is more important than having a marketing acumen. Continue reading The Seduction of Internet Marketing Newbies.
David Jackson
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