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The Nintendo Wii Fiasco

 
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CampSteve

posts: 1216

Jan 07, 2008 4:41 PM ET    Quote  Report Abuse
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Article:  Nintendo Torpedoes the Wii Grey Market
LabelIt

posts: 5

Jan 08, 2008 12:48 PM ET    Quote  Report Abuse
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I personally own 2 Nitendo Wii`s and have sold over 50 on Ebay. I live in Tampa, Florida a pretty big city with plenty of demand for these things and they are not that hard to find. I don`t think that its a quantity issue its a location issue, they are simply sending to many to one place at any given time and not enough to the others, In return you have people like me stumbling upon huge shipments, buying them up and selling them for a profit. Sometimes a month will go by without seeing any but they are out there. First off, if you have never played the Wii go out and try one you will be addicted the second you pick up the controller which would explain the high demand. Here are some stories on how I have found them:
 
The first Wii I bought was at Walmart about 3 months ago and I called my friend (who was releived that I was finally going to stop playing his) just to let him know that I got one and that he should come over and play. The first question out of his mouth was, "How many did Walmart have?" when I bought mine and I told him that there was a stack of them. After calling me an idiot for not buying more we were back 15 minutes later and bought up the other 15. No waiting list or anything.
 
Second time I was walking through Toys R` Us just picking up toys for the kids 2 weeks before Christmas and I walked by the electronics department and there were like 30 Wii`s just sitting in a case. I asked the guy how long they were there for and he said they have had them for a week and that he was surprised that no one has bout them yet. I asked if there was a limit on how many you can buy and he said "Do you see a line?" so I whipped out the credit card and bought 25 of them, I would have bought more but I was maxed out.
 
The third time 1 DAY BEFORE CHRISTMAS!!! I ran up to a Game Stop to pick up a last minute game for the Wii, It was right before opening there was one person in line and I was the second one through the door and the guy asked us if we were waiting for Wii`s and we both said no but then the dollar signs started rollin through my eyes and he let me buy all 12.
 
I have heard from other sellers that Walmart is a goldmine for Wii`s, I`m not sure if these means anything but like I said I live in the middle of the city and it seems like they are all over the place. Is it luck on my part? or just poor distribution on Nintendos. Another thing about reading the past posts is that everyone is saying there are waiting lists and that people have been waiting over a year get their hands on one, where do guys live so I can target this market  :) 
 
 
CraigL

posts: 9051

Jan 08, 2008 6:34 PM ET    Quote  Report Abuse
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I guess another aspect that totally fascinates me in all this has to do with Dustin`s story. :-) Here`s Nintendo, a big company, presumably highly interested in strategerie and making money. Yet they`ve created a reseller market that`s doubling the market/list price of their own item.

Isn`t this sort of like a ball team who`s doing well one year, somehow not having enough tickets to their ball games? Then the scalpers make huge profits out of that shortage. It`s a good thing for the scalpers, or in this case the re-sellers. But wouldn`t you think that somewhere along the line, someone at Nintendo would wonder if perhaps they could be doing things differently?
CraigL

posts: 9051

Jan 08, 2008 6:38 PM ET    Quote  Report Abuse
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Article:  Nintendo Torpedoes the Wii Grey Market

I read this article, which ends with "Nicely done, Nintendo," and found it ridiculous. Not the article...the belief that Nintendo knew what they were doing all along, and that the shortage is due to retail outlets holding back supply.

It`s possible, of course, but in my opinion the negative publicity to Nintendo is pretty significant. Again---if this were only this past holiday, I could see it. But it`s been an entire year! To that end, I think there`s more than just some clevel move to forestall eBay profiteering.
studiocherie

posts: 68

Jan 08, 2008 7:02 PM ET    Quote  Report Abuse
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Just for the record, I gave Nintendo the idea for the game "Super Momio Cook-off."
 
I thought it would be great to name one of my diaper bags the "Super Momio Change Cube," have it come with the Super Momio game and launch it at a teen pregnancy support event.  They passed on the diaper bag but totally stole my game idea.  Well I guess I gave it to them, but didn`t think they`d really do it.
 
If they make the change cube themselves, then I will kick myself (with a Wii remote kick.)
 
The real Super Momio makes baby accessories between loads of laundry, grocery shopping, party planning, homework helping, meal cooking and blog reading.  She has a half-hatched plan for taking the world by storm.


-------------------------

Warm Regards,
Cherie

Quality accessories for you and baby, made in USA
Studio Cherie
CampSteve

posts: 1216

Jan 08, 2008 8:03 PM ET    Quote  Report Abuse
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I`ll agree with you Craig.  I shared that article but it`s not my conclusion.  It had interesting data though.  I definitely think Nintendo could be doing a better job for customers (and themselves) by meeting the demand.
CraigL

posts: 9051

Jan 09, 2008 1:29 PM ET    Quote  Report Abuse
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Let`s all keep in mind that the focus on this should be on how a business runs its operations, deals with customers, and handles a successful product.

All of us are hoping to some day have ANY kind of product that sweeps the nation or the world! We`re working like crazy to become visible, find "that thing" that captures the world`s imagination, and so forth. We`re investing everything: personality, self, money, energy, time, and so forth.

We`re also all figuring on years of major effort, sacrifice, and difficulty as we move toward some sort of successful product.

Now suppose we DO end up with such a product!? Would we casually blow it off, letting customers around the world!... languish in a bog of unfulfilled expectations? Would that be the absolutely best, optimal way to take advantage of what we`ve spent years attempting to accomplish?

How does a single-owner entrepreneur differ so radically from a global enterprise game company? Especially; we know that the game industry is one of the most brutal, cut-throat, and competitive arenas for a business.
LabelIt

posts: 5

Jan 09, 2008 4:15 PM ET    Quote  Report Abuse
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One thing still has me thinking and thats the fact that there are still waiting lists (especially for a year). In thearticle Nintendo said that everyone who got on a list would have one by the end of January. Is this offer on a store to store basis or is this a national list to where if Nintendo sees that you signed up for one at a Game Stop in Hawaii, then they will send one to that Game Stop in Hawaii with your name on it? I`m not sure, but if this was a production issue to where Nintendo`s manufactures can`t process them fast enough at factory level then how can they put out a gaurantee like that when availability is uncertain. In my opinion, Nintendo knows what they are doing and I think that its pretty smart. Have you seen the trailer for the ne WiiFit game its crazy and it usess a balance board to measure pressure and balance under your feet while you do different workouts (the trailer was on yahoo under the games section). This system isn`t meant to just be a video game player and thats why it appeals to everyone its fun to play, you burn some calaories, and some games might even make you a little smarter.
 
With that said one thing to consider is the fact that this technology and the way they are using it are fairly new so in order to take it to the next level beyond our imaginations they have to keep the demand high. The release of the Wii could have been to early for its time or even to early for Nintendo, and what Nintendo has on the back burner could blow us away and the only way to keep everyone excited is to hold the Wii`s back until Nintendos real vision for the Wii is revealed. Then I think it blow up. Just another way of looking at it.
(I think that made sense)
 
CraigL

posts: 9051

Jan 09, 2008 11:31 PM ET    Quote  Report Abuse
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With that said one thing to consider is the fact that this technology and the way they are using it are fairly new so in order to take it to the next level beyond our imaginations they have to keep the demand high. 

Here`s the problem I`m having with the idea presented: If we say that Nintendo isn`t sure that their product is going to succeed, they can artificially limit the quantities as a sort of market test---a research program.

But in reality, the demand is huge! We knew LAST year that people loved the game, wanted it, and there was a lot of demand.

Logically, Nintendo can`t be restricting the quantities in order to build demand, since the demand already far exceeds the available quantity. I suppose what could have happened is that Nintendo initially thought this would be a good strategy, then was so totally wrong in their thinking that now they`re stuck. Possible, I suppose.
CampSteve

posts: 1216

Jan 09, 2008 11:40 PM ET    Quote  Report Abuse
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I just think Nintendo is blowing it, regardless of if they are creating the shortage on purpose or not.
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