What makes it particularly noteworthy is that this isn`t the first year the game station`s been released. If it were, I could understand the company`s projections being off. After all, new item, who knows? But this is the second year, and people have been waiting a large part of last year to get their station.
So what`s the deal? Why is a company the size of Nintendo doing this? Ordinarily, I`d use a standard rule-of-thumb, and follow the money. Is that the bottom line: Are they somehow making money by causing a shortage of an in-demand item? Will they make more than if they sold as many as they could produce at the point of sale?
That doesn`t seem to make much sense, particularly with eBay re-sellers getting twice the suggested retail price.
I have to say I`m stumped. Of course there`s the possibility that the executive management at Nintendo is moronic to the level of having cucumbers for brains. But isn`t that perhaps too easy an answer? After all, we`d have to expect that the CEO and COO are probably in the 6-figure salary range, right? Would the stockholders actually hire vegetable-brain people to run the company?
Anyone have any insights into this? We hear about the "last-minute inventory" scheme, where it`s The Greatest Thing Ever to have only enough inventory to meet customer needs for tomorrow afternoon. Is that what`s causing the issue?