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The Most Important Part of a Business Plan

 
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BYTRADE

posts: 368

Feb 28, 2012 1:26 AM ET    Quote  Report Abuse
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Identify Your Market
You must determine who you're trying to sell your product or service to. Analyze the gender and age group of your target demographic, and which region has people who are more likely to purchase your product or service. For example, if you're selling purses, your primary demographic will be women ages 16 and up.

Marketing and Advertising Strategy
You must have a plan for introducing the product or service to consumers. You may decide print advertising is a good way to sell your product. You can also choose TV commercials, online advertising and social media to market your products. Your marketing strategy should include an analysis of which advertising media provide the greatest return on your advertising dollars.

Pricing Strategy
Your pricing strategy defines how much you plan to charge for your product or service. It comes down to knowing how much your target market is willing to pay. The pricing strategy is further dependent on the quality of your product or service and on your market share.

Know Your Competition
You must be aware of your competition. You should know competitors' prices, policies and market share. This knowledge provides an understanding of where your competition stands in your target market, and most important, how your business is viewed by consumers. Knowing your competition can provide your business with innovative ways to increase sales and market share.

Economic Considerations
This section of the business plan helps you ensure that your advertising dollars are spent wisely. You should be able to measure the effectiveness of your advertising investment. You'll need to create a marketing budget. Your marketing budget must clearly indicate how much you plan to spend and how you're going to market your product or service.


 



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Global buy sell B2B trade marketplace

jgreen

posts: 4

Mar 06, 2012 8:16 PM ET    Quote  Report Abuse
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Great outline! Thanks for sharing.

Is this something you developed yourself, or do you have any resoure(s) that you reference and can share?



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Joel, Equanicity Resources, http://www.equanicity.com
BrianJames01

posts: 103

Mar 07, 2012 8:02 AM ET    Quote  Report Abuse
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Finance is the most important part. Here is the fulcrum that you plan rests on. This part of the plan will outline how you plan to source funds for start up, how to generate income and how to manage cash flow.



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megaduu

posts: 21

Mar 09, 2012 1:14 AM ET    Quote  Report Abuse
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Thank you for share

 





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cbhattarai

posts: 33

Mar 09, 2012 4:28 AM ET    Quote  Report Abuse
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Whenever you are making a proper business plan you need to clear all your business ideas and also need to know abou how would you implement your ideas on business..

 

thnk for sharing this on the post.

 

 



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Personal Finance | personal finance tips
AbbiHatton

posts: 14

Mar 09, 2012 6:34 AM ET    Quote  Report Abuse
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To be honest there are tons of realistic internet marketing business plans out there. ... Part 4: Making your website/ blog (design, conversion in mind, ... This is the first thing you need to do and it's also the most important.

Pallet Trucks Pump Truck Pump trucks



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NazlyScarello

posts: 12

Mar 10, 2012 11:56 PM ET    Quote  Report Abuse
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Business Planning is very important and it is the core and the first step towards your business improvement.
In addition, a business plan is a tool of communication. Banks and investors will look to your plan for evidence that your company can succeed. Your partners and employees will look at it as a blueprint for the future, bringing together disparate elements such as marketing, sales and operations into one document.

Why should you have a business plan?
1. To prove that you’re serious about your business.
2. To establish business milestones.
3. To better understand your competition.
4. To better understand your customer.
5. To enunciate previously unstated assumptions.

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adrina34smit

posts: 37

Mar 22, 2012 11:50 PM ET    Quote  Report Abuse
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According to me market strategies and finance plan is most important part of a business plan.

 



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Sell a business
AshleyWhite

posts: 113

Mar 23, 2012 8:26 AM ET    Quote  Report Abuse
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Come up with a good name for your business - it would be great to come up with a name for your business that has easy recall. You could think of short terms with strong impact. It is advisable to have a business name that will leave good first impression on people especially among your target audience.



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http://www.funpromotionalproducts.com/ Promotional Products Supplier - Promotional Calendars
startuphelper

posts: 106

Mar 25, 2012 3:33 PM ET    Quote  Report Abuse
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A complete business plan is a must if you will be requesting funding. Even if you will request "small" loans from friends and family, they will want to see your plan and vision in writing. They may not take you seriously otherwise.

Also, you should have a complete business plan for yourself to see if your idea is even viable. Maybe your cash flow will be fine the first year, but year two might take a turn for the worse. You need to have this information before you start spending money on your start up tasks and get too deep into a business that might not survive past the first year.

Get that formal business plan in writing!

 



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Sylvia Freelance Business Plan Writer
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