I think it`s a principle of human nature that someone will always try
to scam a system, no matter what that system. It`s been true throughout
I think we can start with a supposition that a good product will
generate word-of-mouth, and people will start converging on that
product. It`s not always true, and there are countless examples of what
"should have" been a success, yet sank beneath the waves with only a
So when we look at SEO writing, I think first it should be considered
an "added value" or extra thing, AFTER everything else is in place---a
good product, efficient site, good shopping cart, customer service, and
Secondly, it should never be the fundamental linchpin of the site`s
existence. No single thing should create that kind of dependency.
Sugar is a fine addition to the world of food. Salt is another
excellent addition. If we start to legislate the use of sugar and salt,
demanding that people refrain because of the healthcare burden, that`s
ridiculous. Yet it`s the direction our society is heading.
In theory, a democracy offers protection of a minority to prevent that
minority being totally overrun and wiped out. People who take advantage
of SEO loopholes, or those who over-indulge in salt and sugar are a
minority. That`s an assumption, and hasn`t been formally studied and
declared. But it`s a probably true assumption.
So do we elevate that minority to "priority" status, thereby wiping out
the rights of the majority to use something, enjoy something, or work
with something? I don`t think so. Instead, standard market practices
begin to offer a balance.
Google is a business, not controlled by the government. They "choose"
to offer a search engine, based on algorithms that work through site
content. Setting aside the potential for success, they could simply
terminate "web crawlers," and demand that any site wanting to be listed
should submit a formal request and application. Would that succeed? No.
Rather, I think it`s the pathetic lack of critical analysis and the
growing collapse of common sense in our "modern" society that`s the
problem. It`s the "What`s in it for me!" mentality, and comes under
another question, "just because you can do something, does that mean
you should do it?"
SEO manipulation (like many other things) rests on an assumption that a
"system" exists outside of any forces, and never reacts or responds to
those outside forces. Therefore, people can do whatever they want, and
no matter what their actions, they`ll never affect the underlying
"The environment," "the planet," "the corporation," all have fallen
into this kind of idiocy, named as a fact-of-nature system. Criminals
routinely believe that "society" is a system that can`t be affected by
their actions, regardless of how many actions take place. A "search
engine" appears to these people the same way, as a fact of nature that
was there before dinosaurs, and will remain there after the moon
escapes its orbit.
All we need to counter that thinking is the basic knowledge that Google
*chooses* to remain in business. So does Yahoo!, MSN, Ask.com, and
every other search engine. At any time, the owners can just shut it
How come those who want to always scam the system can`t comprehend this
simple fact? Nobody knows, but people like that have brought about the
collapse and destruction of pretty much everything "good," or creative
in history. It may take a long time, but it eventually happens....like
the laws of entropy.