You may want to check out www.rembrandtwrites.com or www.cherrycommunications.com . Both of these women are experts with the press and are also members here at SUN. They also both have a free newsletter.
Here is a great article
Erin, thank you so much for your referral. And SignalFire, I agree with Craig. You don`t need a press release to get some good publicity.
First, develop you newsworthy story. Then, simply pick up the phone and call the reporters at the various media venues you want to target. Tell them you`re a new entrepreneur with a unique, new story. Then, give your succinct pitch. You may be astonished at the results!
Many reporters will want to listen to your story because you are passionate about it, it`s newsworthy and it hasn`t been written about before.
Try this method first. And you can always work on a press release later. We offer some free articles about press release writing on this site, and I offer a free newsletter at www.rembrandtwrites.com. There are also numerous sites that provide press-release templates you can follow (www.prnewswire.com, www.ap.org, www.businesswire.com, www.prweb.com). Also, look at StartupNation in the near future for a quick and easy PR guide.
Hope this helps...
The only thing I would add is that there are some online press release distrubution resources that are much more affordable then PR Newswire and others, which I use for bigger clients. I highly suggest looking into them as an alternative.