Harley Davidson is a motorcycle company that was established back in 1903. We can all learn a very important lesson from this company.
You see, Harley Davidson is not just a Motorcycle company. Its almost like a whole new religion or some might even call it a "colt". What did the management at Harley Davidson do to create such a culture? How did they turn their customers into a loyal followers?
Harley-Davidson`s President and CEO, Richard Teerlink said the following: "The adventurous pioneer spirit, the wild west, having your `own horse`, and going where you want to go - the motorcycle takes on some attributes of the iron horse. It suggests personal freedom and independence...", Harley Davidson connected with the emotional side of their customers. Their symbols are the American flag, the eagle and focusing on the `American freedom`. They take the concept of the cowboys and the wild west from the past and apply it to the present..something which many Americans find this experience as if they are living in some other fantasy world.
When you buy a Harley Davidson - You are not only buying a motorcycle, but into a whole new social club. You get to wear the shirts and hats and have a unique way of dressing. They have festivals and in many areas - Harley Davidson owners belong to a club where they meet up and drive together around town once a week.
This is an incredible lesson every company should learn how to create loyal
customers. Obviously not every one can do it like Harley Davidson with the
Motorcycle life - but to figure out how to get your customers to love
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