Having just started out, my goals are small but many. My first goal is just getting a decent amount of traffic to my website on a consistent basis and knowing that I have a website that is "user friendly" and something people are looking for. My second goal is turn that traffic into "sales" and repeat visitors. The goals go up from there. As of this moment I feel I will be able to say "My business has succeeded" when I am seeing consistent traffic and at least $1000 in sales every month. From there I will increase my goals and strive to reach them and better myself and my company.