We encounter Secret Code Syndrome in fields ranging from medicine to the military, from journalism to jazz, from insurance to information technology. But one of the worst culprits of all is the field of entrepreneurship - the art of starting new businesses from scratch.
We think that`s silly. We understand that the vast majority of new businesses are launched by people who have deep expertise in and a passion for their particular field - say, wireless networking, or construction materials, or healthcare software, or graphics design - while 99 percent of those founders do not come equipped with an MBA degree or years of previous startup experience.
As serial entrepreneurs, we`ve already been through the drill and picked up the "secret code" of startup businesses. And, because our mission in life is to apply our "useful scar tissue" to help others plan and launch great new businesses, we thought we`d clear the air. So we created The Entrepreneur`s Dictionary to lay out a guide to business startup terminology for everyone in the startup game: entrepreneurs, startup executives, service providers, corporate new-business development specialists, university tech-transfer professionals, inventors and anyone else considering launching a new venture.
So congratulations: You`ve just been issued your entrepreneurship "secret decoder ring." This free 46 page dictionary has most of the terms you will encounter as an entrepreneur.
Free to all at: www.companycrafters.com/resources.htm
Here`s to successful venturing!