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The Dip by Seth Godin

 
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Joel

posts: 866

Jun 18, 2007 5:06 PM ET    Quote
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Has anyone read Seth Godin`s newest book yet? I am a Godin fan from way back and I`ll get to this book soon.

Rich Sloan is interviewing Seth about The Dip and I`m gonna listen in to get a little author`s insight in advance of turning the pages myself.

The book subtitle is "A little book that teaches you when to quit (and when to stick)" and it just hit #5 on the New York Times bestseller list.

Any other Seth Godin fans out there??


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Joel Welsh
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nhgnikole

posts: 2656

Jun 18, 2007 5:20 PM ET    Quote
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We`re always talking about him in this forum. I know I`ve written mentions of him on my Small Business Essentials site lots of times.

His blog is part great advice, part crackup.


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CraigL

posts: 9051

Jun 18, 2007 5:32 PM ET    Quote
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There`s an old quote that "insanity is doing the same thing over and over again, and expecting a different outcome."

It`s nice to know that when you`re in a "dip," you should stick it out. But if you`re in a failing industry you should quit. Nice too, to know that quitting isn`t an awful thing. (I`m not sure when quitting got to be such a bad thing, but I`ll assume it is.)

The problem is.....how do you know all this? How does an 80-page book explain how to predict the future?

One discussion point from the book separates out selling to an industry from selling to 1 customer. That would be the idea of diversifaction, I think, right?

I like both Seths---Grodin AND Godin (changed `cause Nikole yelled at me! ), so this isn`t some argumentative question. I`m just curious. Can you really "teach" someone how to analyze a business that`s not going to work......if they`re already involved and apparently passionate about staying in that business?

How many times have you talked with a friend and told them that the love affair they`re having is going to explode? They look at you and nod, but say that "this is different!" This time it won`t explode, this person is totally different, and nobody really understands how amazing what they have together really is.
CraigL2007-6-19 4:3:12


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Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don`t." - Unknown

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InactiveMember

posts: 705

Jun 18, 2007 11:32 PM ET    Quote
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"I like Seth Grodin, so this isn`t some argumentative question. I`m just curious. Can you really "teach" someone how to analyze a business that`s not going to work......if they`re already involved and apparently passionate about staying in that business?"

Yes you can teach someone how to analyze a business that`s not going to work. This is in fact a highly valuable skill ... and it`s also why people avoid strategic planning ... it`s scary to confront the possible pitfalls and traps. A realistic, high-resolution image of a market can be very, very frightening. However you cannot teach this to an unreceptive audience ... you know the old saw about the horse and the water.

nhgnikole

posts: 2656

Jun 19, 2007 2:48 AM ET    Quote
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I like Seth Grodin


Seth Godin would like you better if you spelled his name right.

But yeah, I think you can teach those sorts of things. Maybe not entirely in one book, but it`s a good start.


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Did it yourself but something on your website still isn`t working the way you wanted? Have no fear - That PHP Girl is here!

Look ma, I`ve gone green!!
Magda

posts: 29

Jun 19, 2007 3:44 AM ET    Quote
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Hey GraigL, do you remember our project on writing a book in the Seth Godin style "on presentation skills for scientists"........I am big fan of Godin and really wished there were more Godins in the world...I am a scientist, and used to SUFFER sitting thru endless "scientific" presentations, agonizing, and asking myself "are these people for real?"... I am still waiting for a "Sethscientist" who will come and set the record strait in the scientific community....Boy do they need one!

Magda


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There are two things you can`t miss in a person: passion and the lack of it!
CraigL

posts: 9051

Jun 19, 2007 4:02 AM ET    Quote
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When I looked it up on Google, it seems it could be Godin or Grodin. Even Seth`s blog showed up with both spellings. Now how confusing is THAT!!



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Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don`t." - Unknown

International Society of Curmudgeons
daleyfla99

posts: 111

Jun 19, 2007 3:03 PM ET    Quote
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He`s just covering all his Google bases....lol.  I like him too.  Good guy, sound advice.

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Dale
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CraigL

posts: 9051

Jun 19, 2007 4:01 PM ET    Quote
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What`s interesting is that if you Google "Grodin," you get his blog and an Amazon link. In both, the description text highlights the spelling "grodin" as part of the site.

Then if you do the same for "Godin," you get the same links (as well as countless others), and that spelling too, is highlighted as being correct.

At first I thought he just had two different pages or paragraphs, but looking at how Google is handling both spellings I realize I don`t know how he`s doing that. Definitely a very clever system, though!


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Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don`t." - Unknown

International Society of Curmudgeons
janebush08

posts: 7

Aug 19, 2008 1:31 AM ET    Quote
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I like him ... he is one of the great people in internet world...


microsoft crm 4.0 implementation

janebush088/19/2008 1:37 AM


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CRM Software Development
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