The first is to say, "I want to sell espresso drinks. How can I make it successful?"
The second is to say, "I want to be successful. What do I have to sell?"
I was the former. I decided that coffee is my one true love. I decided that I`m the only boss I`ll get along with on a regular basis. I came here to help me make it work. This seems like the best approach for people who want to enjoy their jobs.
I see other people who want to be successful, and they don`t care so much how they do it. This seems like the smart way to approach things, to be honest. These people study the market and find the niche.
So, how`d you start? Did you say, "I want to be an entrepreneur. Let`s see if SUN can help me find my market," or did you say, "I want to sell coffee flavored toothpaste. Let`s see if SUN can help me market it."
Making limitless possibilities much more limited.