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The Basics of SEO

 
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MarketLifelines

posts: 53

Apr 30, 2010 3:58 PM ET    Quote  Report Abuse
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Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website for it to be able to get a higher position in search results. Although this can help a lot in promoting your website, it is not guaranteed that your website will be able to get high rankings in search results. However, it can definitely help you increase traffic to your site

Search engines uses a crawler or spider that follows links from one page to another as it indexes everything it finds on the way. Since there are almost 20 billion websites available online, a website cannot be visited daily. As a result, crawlers may not be able to visit your site for a month or two, which means that all SEO efforts for those unvisited months will not be rewarded.

It is also important to know the difference between different search engines and how they index pages. Some search engines prioritize those which have rich keywords while for some, links are more important. On some search engines, you will be required to let your website mature for at least 90 days for it to be indexed, while some, time is of no conern at all..

Keywords are essential when trying to optimize a website. You must consider the keywords that best describe the contents of your site and keywords that are most likely to be used by users searching for your niche. Think of keywords that might be used to describe your site. When you have finally chosen the best keywords to describe your site, good keyword density should be determined. Keyword density is the most common measure of how relevant a page is, or how relevant the page is to the search string.

In SEO, the quality of your keywords is important as well. If you have the same keyword density as your competitors, boost your ranking a little higher by adding keywords into your URL and these can help you get into the top of most search engines. Keywords in page titles can also be helpful as well as putting your keywords in your headings as most search engines display a page' title tag.

Links are essential in optimizing your website as well regardless of whether it is an outbound link or an inbound link. What matters most is that you are linked to other sites.

There are two types of links; good links which come from reputable websites and bad links which comes from link farms. You just have to make sure that what you are building is a good link especially when you are into SEO.

larasharma

posts: 9

May 04, 2010 5:47 AM ET    Quote  Report Abuse
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1. Implement unique META titles and descriptions for all of your pages. Many Webmasters begin their first web site without META description and title tags at all.

2. Add an HTML sitemap to your site. This is a single page that includes links to the main pages of your websites.

3. Target 'long tail' keywords in your sub pages. Long tail keywords are those that are not as highly competitive as your main keyword.

4. Use underline, bold, strong and italics tags on each pages keywords. This SEO tip is one that has proven to be very valuable. Search Engines give more weight to words that are using these tags.

5. Use H1 and H2 tags with your main and secondary keywords. Most SE's give a lot of weight to words that are wrapped in these tags.

these  are some more tips about seo.

johnsteve321

posts: 4

May 07, 2010 4:47 AM ET    Quote  Report Abuse
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Would you like to share some link building tips which is essential for optimization which is really usefull for other webmasters....

willysmith

posts: 6

May 10, 2010 7:19 AM ET    Quote  Report Abuse
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Thanks for the information!



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kimdicosta

posts: 10

Jun 02, 2010 2:56 AM ET    Quote  Report Abuse
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in simple words basic seo includes:

forum posting

article submission

blog commenting

directory submission

etc........

ram22

posts: 10

Jun 03, 2010 3:25 AM ET    Quote  Report Abuse
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nice posting

thanks for the information about seo.

link building is really very important and easy in seo.



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MattanJames

posts: 2

Jun 07, 2010 1:42 PM ET    Quote  Report Abuse
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When i step up in this business i read definition of SEO "The process to bring organic traffic towards the site".Many factors involve in it starting from on page activities and end on off page activities ( forums ,blogs ,articles , press releases)

bizjunkie

posts: 26

Jun 07, 2010 2:11 PM ET    Quote  Report Abuse
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You state - "Links are essential in optimizing your website as well regardless of whether it is an outbound link or an inbound link. What matters most is that you are linked to other sites." - would have to agree - just make sure they are relevant to your business and it's offerings.

sara12

posts: 10

Jun 09, 2010 3:15 AM ET    Quote  Report Abuse
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BASIC SEO MEANS FOR MR AREALL LINK BUILDING TECHNIQUES.



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Niche Profit Classroom
raynsingh

posts: 10

Jun 09, 2010 12:14 PM ET    Quote  Report Abuse
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very useful information related to seo. for me basic seo means :

link building techniques.

and social bookmarking etc.........

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