Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website for it to be able to get a higher position in search results. Although this can help a lot in promoting your website, it is not guaranteed that your website will be able to get high rankings in search results. However, it can definitely help you increase traffic to your site
Search engines uses a crawler or spider that follows links from one page to another as it indexes everything it finds on the way. Since there are almost 20 billion websites available online, a website cannot be visited daily. As a result, crawlers may not be able to visit your site for a month or two, which means that all SEO efforts for those unvisited months will not be rewarded.
It is also important to know the difference between different search engines and how they index pages. Some search engines prioritize those which have rich keywords while for some, links are more important. On some search engines, you will be required to let your website mature for at least 90 days for it to be indexed, while some, time is of no conern at all..
Keywords are essential when trying to optimize a website. You must consider the keywords that best describe the contents of your site and keywords that are most likely to be used by users searching for your niche. Think of keywords that might be used to describe your site. When you have finally chosen the best keywords to describe your site, good keyword density should be determined. Keyword density is the most common measure of how relevant a page is, or how relevant the page is to the search string.
In SEO, the quality of your keywords is important as well. If you have the same keyword density as your competitors, boost your ranking a little higher by adding keywords into your URL and these can help you get into the top of most search engines. Keywords in page titles can also be helpful as well as putting your keywords in your headings as most search engines display a page' title tag.
Links are essential in optimizing your website as well regardless of whether it is an outbound link or an inbound link. What matters most is that you are linked to other sites.
There are two types of links; good links which come from reputable websites and bad links which comes from link farms. You just have to make sure that what you are building is a good link especially when you are into SEO.