Congrats on taking the initiative! It`s cool that you`ve gotten good guidance from the podcasts and resources here at SuN.
I browsed your site. Cool, original product! I have comment and a question.Comment:
The name, Holdstalero. I don`t get it. I find it hard to read, say aloud, spell and remember. I want to say "holster" without the "d" but then I stumble on the rest of it. I like the exotic spaghetti western sound of it for say, a Wyoming ranch, but not a wearable product. I think you will find it a difficult name to market.
Also, and I am sure you are aware of this product that I just found via Google - the Holdster
. I think you need a much different name than this obvious competitor which happens to have a more memorable product name. You need to disassociate yourself from them.Question:
What are you doing (or planning to do) to help people overcome the awkwardness they often feel for wearing something completely new and different?