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I think the complaint is that in the 109 day series there are days when it simply his own internal links on the post and not much to help anyone else.
Alexa is a great tool, but its hard to compare across different industries using Alexa. The SEO online marketing niche is huge, for my wine niche even if I was the most successful wine club on the planet I'd barely be breaking the 500k mark on Alexa.
Lot's of good info on his blog though, good stuff for all of us!
