Well, What I was originally thinking about was to put an ad on a few blog sites in an attempt to get customer feedback as to the design and options and pricing etc.. find out what the bulk of the people thing and make whatever adjustements necessary to solve those issues before we go to any major expense in tooling and inventory and marketing expenses..I was hoping to get an affiliate or rep who was interested in making some cool ad`s and perhaps insight into the easiest ways to connect with the market.
Luckilly, I think i`ve found the majority of answers i have been looking for as far as feedback and a simple way to make the necessary adjustements to meet the customers criteria.
So, Test marketing in hand and a simple cost effective way to reach the customer base, all issues, concerns and objections considered and properly addressed, manufacturing dept pretty much all tooled up and suppliers ready with the necessary materials and i think we about have this project ready to roll.
I am still not happy with the web site, visually or functionally... but for now and from the customers opinions, it`s good enough... the copy, a bit chopy and doesn`t really flow liike i perfer but it says what it needs to say aand it`s good enough for now...
I don`t have an automated ordering system or auto replier or an auto way to accept $ or give pricing options and i have to do it manually for now but it works. their are probably a hundred little things like that that can be done to make everything more seemless and efficient but for now... it is working. My sales technique still stucks and needs some polish, or I would love to hire a salesman... someone who can really communicate with a cutomer and write letters and do it from home on a comission basis.
All the things i`d "like" to have done only require $ and they are simple fixes. Time will solve the $ part so, I guess i`m good to go.
what do you think, am i missing anything? Some little detail i didn`t consider that will eventually cause me grief?