TaxMamas Elevator Pitch

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TaxMama’s Elevator Pitch

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taxmama

posts: 10

Nov 07, 2006 9:57 AM ET Quote Report Abuse

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You need help understanding and cutting your taxes. TaxMama Helps.

InactiveMember

posts: 705

Nov 07, 2006 3:54 PM ET Quote Report Abuse

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While concise, your elevator pitch is neither clear nor mind-catching. It`s focused on what you do, not what you offer. What do you really offer? Tax strategy and preparation is what you *do*. What do you *offer*?

taxmama

posts: 10

Nov 08, 2006 10:39 AM ET Quote Report Abuse

Points: 0 Vote

Thanks Cookie Monster

Actually, I was just playing with the 10-word pitch. But let me add a few words.

You need help understanding and cutting your taxes. TaxMama provides resources - and free advice - in plain English.

InactiveMember

posts: 705

Nov 08, 2006 10:54 AM ET Quote Report Abuse

Points: 0 Vote

I wasn`t suggesting that you add a few words ... but I really like what you added. I think an even shorter version is best:

"Free tax advice in plain English."

That`s a great elevator pitch. The offering is clear and it`s appealing.

taxmama

posts: 10

Nov 08, 2006 12:32 PM ET Quote Report Abuse

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Oooh... thank you.

And voila - the final 10 word or less pitch:

Free tax advice in plain English at TaxMama.com!

Rich

posts: 1738

Nov 08, 2006 2:10 PM ET Quote Report Abuse

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CookieMonster,

you`re bad! (in the good sense).

great collegial coaching...

-------------------------

Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

Geeche

posts: 3

Nov 08, 2006 3:03 PM ET Quote Report Abuse

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I suggest you make it clear to the investor and the client how your tax
service makes life easier for everyone you work with.
For example if you are looking to build a small buiness client base some of
their concerns are quarterly tax statements, employee issues, as well as
insurance. To the lay person these are very intimidating money matters, and
your business will take them by the hand and guide them. Putting that in a
ten word is difficult however in your one minute elevator pitch it will work.

I hope this helps.
Geeche

InactiveMember

posts: 705

Nov 08, 2006 3:22 PM ET Quote Report Abuse

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Thanks Rich. I like coaching. I keep repeating the same information over and over again in different topics. It makes me want to write an article, except then I`d have to give up my treasured anonymity.

Rich

posts: 1738

Nov 08, 2006 3:29 PM ET Quote Report Abuse

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maybe we can help you post that article without revealing your identity beyond your nickname here in the forums. as long as your anonymity doesn`t undermine the credibility of what you espouse in the article, i`m open to that!

rich

-------------------------

Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

espeed

posts: 39

Nov 09, 2006 5:48 PM ET Quote Report Abuse

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Free tax advice in plain English at TaxMama.com!

I like it clean simple to the point...

-------------------------

God Bless, Tom www.YoParts.com

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