Hi there, you actually made a few very valid points in your e-book. I also like your style and the way you presented some of the case studies, although I’d recommend that you have the book proofread before publishing it. I’m also not sure if I’d call it a book; I’d probably call it a white paper, but that’s just me.
The other I thing I wanted to point out was that audiences for this type of publication are probably more interested in proven techniques, ideas, and resources, for instance, to get on the radar of potential investors. Issuing press releases and getting reviewed by industry specific publications are not going to hurt, but I doubt that this is a crucial element of raising awareness among potential investors.
Again, you’re making a few very valid points mentioning that mailing business plans to VCs is a waste of time, that you better come recommended (although I doubt that a recommendation from a VC’s accountant is going to do the trick), and that you better have some traction in targeted marketplaces before pitching to potential investors. However, many of these items are just common sense.
Finally, your discussion of a firm’s P/E ratio hardly has a place in early-stage financing. Numbers of development stage companies, no matter how carefully assembled, are more or less fiction. Most VCs and angel investors have their very own perception of value when it comes to screening potential investment candidates. Sometimes this value perception hinges on factors such as creating synergies between a portfolio company and the candidate, the quality of the management team, potential exit strategies, and sometimes, pure gut feeling.
If you feel like discussing valuations, I’d recommend that you focus on discounted cash flow valuations and the use and application of discount factors.
It’s not a bad start, but I feel it needs more substance. I hope this helps.
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