You are absolutely right that you need to know the competitions prices - I am always amazed how much is disclosed on the web. So if you haven`t look there (and I am sure you have), then look there. One trick I did with my last business was to look at internationally based businesses that would be considered competitors, particularly in
One mistake I made though, was to base my pricing on their`s to be competitive. In retrospect, I should have first determined all my costs, determine where I want to position myself (low cost provider, high end service, etc.) and then determined what price I want to see my stuff for. After that was done, is when I should have done a comparative analysis to figure out who my competition was.
I hope that make sense.
Author of The Toilet Paper Entrepreneur