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Take a look at our new business please!

 
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Amar_Rehal

posts: 3

Sep 09, 2009 9:51 PM ET    Quote  Report Abuse
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Hello everyone, I'm the Marketing Director for our new online business Deo Veritas. We provide custom tailored dress shirts that our customers design (color, fabric, measurements, etc) with our high end rendering software while providing great quality and pricing. We would really appreciate it if you took a few minutes to look over our site and provide any feedback. Please let me know if you have any questions. Thank you very much!

http://www.deoveritas.com/

Amar Rehal

designleap

posts: 60

Sep 17, 2009 3:01 AM ET    Quote  Report Abuse
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Hi Amar,

At first look your site has an overall professional feel, but there are some things that you should improve on.

You have a unique business, but the homepage is not. At first glance it looks like you're selling shirts, but nothing jumps out as custom. Your call to action, "design your custom dress shirt now" gets lots on the red background because red is your main color. You need to make your call to action stand out from everything else on the page, make it the most prominent thing there is. Your whole objective is to draw people in directly to the shirt designer, so lead the way.

The red dv mark that's part of your logo at the top of the page looks really tacky. You should clean it up so it looks more professional.

The user navigation at the top right-hand corner: login, my account, and my basket are very hard to read.

I know you're using masculine colors, but reading white text on a gray background is really straining peoples eyes. It's best that you choose a dark text and use a lighter background color for the main body sections.

- Yiana

casavalridge

posts: 96

Sep 21, 2009 8:15 PM ET    Quote  Report Abuse
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Hi Amar

Very clean design.  I visited your page found myself reading about your business and the FAQ's... which is good.  However, you probably want to get people right into designing a shirt.  I agree with Yiana's feedback, but most importantly that you want an element right on the front page that pulls people ready to learn about your product right to that page.

 

hope that this helps.

Mike Barlow 

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