From the Brand Building: 10 word Elevator Pitch forum, a lively discussion has popped up regarding how to formulate a tagline that gets to the heart of the marketing matter in an effective way.
Quite by happenstance, I received an industry e-newsletter announcing a tagline contest.
I thought it would be an interesting exercise to write one from the consumers point of view by people who may want to build a home in the future and that currently don`t even know the ICF option exists.
The link to the announcement is:
Any interested parties, please feel free. I know from my perspective, this would be very insightful. I believe all business owners can find an adaptation of this to help in how their business is perceived by their prospective markets as well.
To the SuN community: If you are interested in this exercise, please jump in after the "exchange" of views on the next two pages. I apologize to all for the direction this went, not my intention at all. If you feel the need to respond to any of the exchange, then send me a PM.