Forums: Discussions for entrepreneurs and small business.

Good idea, Steve. Also, change the ending:

Eventos
Eventia
Eventeer


-------------------------

Brian David O`Keefe
The Web Strategy Coach
briandavidokeefe.com

-------------------------

How I Stripe a Parking Lot...16 Years...By Myself
www.americanstriping.com

I had a thought and I checked these 2 out and they are available. Kinda a play on words instead of using the word inventor.

eventorpro.com or eventor-pro.com

Just my 2 cents:)

Kathy


-------------------------

Oh!  Oh!

Event-Garde

I saw that eventgarde.com is not available as a new domain but there is nothing at it.  And a quick search brought up a company in Vancouver with the same name.  But I wonder if there is any variation on it that you could use.

Or what about something like Events-a-Go-Go?  It goes with your tagline and sure is memorable.



-------------------------

Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet`s Funny Pages (coming soon!)

Steve Lowtwa

That`s it!  That`s it!  Event-Garde - and the tagline works really well with it.


-------------------------

Karen Del’Marmol, VA
Administrative Support Services
http://karendelmarmol.com

The object of life is not to be on the side of the majority, but to escape finding one`s self in the ranks of the insane.

Great tagline!

I don`t suppose we`d want to go with Eventgelical, what with all the concerns these days about the Christian right-wing radicals?

I do like Event-Garde...it`s cute. My only concern is how to actually pronounce the name...Do i say it like "Event...guard" which sounds like a security company or like "Avant-garde" which doesn`t really give any clue to what i do...which was the problem in the first place.  On paper its a great name...but my biggest marketing tool is word of mouth...so if people( or even myself) can`t pronounce the name correctly...it defeats the purpose.

Also, couldn`t i potentially get in trouble with that other company in Vancouver for having the exact same name? I don`t want any legal disputes over the name...should it become popular in the future. Is that a By country thing? or international?


-------------------------

Kim Simonds, Chief Eventor
EdgEvents You put it on. We pull it off.
www.edgevents.net
kim@edgevents.net

First, I believe it`s by state so you shouldn`t have any trouble with that other company.  You`ll have to check with your state to be sure that the name is not already registered.

I would pronounce it with the same emphasis as avant garde and with a short "e" so that it sounds similar enough to avant garde that it`s got the edge but it`s still clear that you`re saying "event." Clear as mud?

Change that emphasis. It should be e-vent-garde.  And if you can roll the "r" - you know, a French accent.



-------------------------

Karen Del’Marmol, VA
Administrative Support Services
http://karendelmarmol.com

The object of life is not to be on the side of the majority, but to escape finding one`s self in the ranks of the insane.

I think people are going to say it however they say it.  Event is the primary word and self explanatory.  Garde is not spelled guard so people reading it shouldn`t be confused.  But it`s the words together that define your brand - that they sound like avant-garde.

And think of word of mouth this way.  When people talk about your company, they also talk about what you do.  They don`t just say the name and walk away leaving the other person to take it as they will.

If I heard "Event-Garde", I might assume that someone was talking about a person who works security at events.  That`s your concern, right?  But people don`t talk in one word sentences.  Word of mouth works like this, "Our company had this kickin` launch party last night put on by a company called Event-Garde.  You guys should call them when you celebrate your next product release."  See?

If I heard the word "Starbucks" for the first time out of any context, I would have no idea what it was.  Something to do with celebrities and money?  But no, people talk about it in terms of its context, drinking coffee.  Remember, when you create a brand, you create the perception around it.

As for running into a problem with other companies, you need to do a little research.  You can do a basic trademark search yourself and also browse Google to see what comes up.  You could always do variations like Event-Gard or something.



-------------------------

Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet`s Funny Pages (coming soon!)

Steve Lowtwa