It took me and my biz partner a little over 6 months to come up with the name, Zingerding.  We were set on something else for about a month or so in the middle of that duration.  Then as we were developing the biz, things changed and we thought we could do better with the name.  So it was back to the drawing board to find the right one.

Don`t give up.  You`re not fresh out of ideas.  You just might have to go in a different direction than you were originally thinking.  Believe me, I know how the struggle is.

Here`s a good way to think about naming a brand/company.  Ask yourself what the name is.  For example, what`s an EdgEvent?  It sounds like an event.  What`s an EdgEvent Production?  It sounds like a production.  That`s a bit broader of a term.  Film production?  Radio production?  Event is a little narrower.  This is how your customers think when they hear a name.

What you want to do is make the name DEFINE your category.  In other words, your company`s name will mean "edgy event planning" to your customers.  That doesn`t mean that the name has to have those sorts of words in it.

What`s a Google?  It stands for internet search.  What`s a Starbucks?  It stands for coffee.  What`s a Jeep?  It stands for off-road vehicles.  What`s a Zingerding?  We hope to make it stand for online comic strips.  Think about these names.  Google isn`t called Searchthenet.com.  We didn`t choose ComicStrips.com or something similar.

My advice to you is to rethink the name as the category.  What I would do is not name your company first, but to name your events.  You want your customers to say we`re putting on a `blankety-blank` the same way people say they are Googling something.  I`m going to give you a bad example but it is an example nonetheless.

Treevent.  It`s a bad example because trees have nothing to do with your business, but think about this.  Your company can be called Treevent.  It`s very unlikely that the URL would be registered.  It doesn`t sound like anyone else`s company.  (What if someone searched "edge events" and first came up with all the other ones you`re already running into problems with.)  And the best part is, you are DEFINING everything about the name.  You`re marketing could say something like, "Put on a Treevent for your company".  It sticks in the mind.  It makes people wonder and ask the question I`ve talked about.  What is a Treevent?  Then you get to tell them how cool and edgy you are.  And you know what happens next?  Your customer base starts wanting a Treevent instead of an edgy event.  Lots of companies promise edgy events but only one is as cool as a Treevent.

I hope all that make sense.  Naming a company in an already competitive market is more important than people think.  The name should be part of your marketing strategy.



-------------------------

Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet`s Funny Pages (coming soon!)

Steve Lowtwa

I understand that as you can see from my previous posts, but taking a different form of the word could spark some new thinking.

Kim - maybe the best person on the planet, as far as branding goes, is Rob Frankel.  Go to RobFrankel.com and see if anything he says gives off sparks.



-------------------------

Karen Del’Marmol, VA
Administrative Support Services
http://karendelmarmol.com

The object of life is not to be on the side of the majority, but to escape finding one`s self in the ranks of the insane.

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

I appreciate everyone trying to help and all your opinions. I`ll think about it some more and if i come up with some potentials maybe i`ll post again to get more opinions before i make s decision about a name again.
Thanks.
Kim



-------------------------

Kim Simonds, Chief Eventor
EdgEvents You put it on. We pull it off.
www.edgevents.net
kim@edgevents.net

Kim,

I love the naming process, and I`ll be thinking about a potential name for your company. I`d suggest coming up with a cool, one-word name, and then adding "Events" as the second word. All the better if the first word is available as a .com domain, rather than have to add "events" to the domain name, although that`s not necessarily bad either. The official name can be "Limejuice Events Co." or "LLC" or whatever, but it allows you to easily use it as a standalone name since it would be unique. By the way, I actually think "Limejuice Events" is a pretty cool name, but I just checked, and it`s taken.

When I went through this phase, I spent countless hours trying to come up with a name, doing just what you said. I used Greek-English lexicons, thesauruses, dictionaries, etc. I ultimately decided on Sozo Motion Company, with the domain sozomotion.com. I thought it was cool, and I was actually trying to create (sort of) an industry...the "motion" industry, as opposed to the standard "fitness" industry. I posted my name here on SuN, without much explanation (intentionally) to get people`s first reactions to it. I was too close to the name to make an unbiased judgement at that point. I got tons of good feedback (much like you`re getting now), and decided to change the name. I`ve almost finalized my new name now, and I think it`s much better than what I first chose.


-------------------------

Brian David O`Keefe
The Web Strategy Coach
briandavidokeefe.com

So i`ve been doing more thinking and decided to try to come up with a better name. I`ve been sorta going back and revisiting a lot of the names i threw out previously and figured i might as well ask for opinions here.

The one i like best (after EdgEvent i mean) was Mnemonic Events. Mnemonic as in...helps to remember and i want the events to be memorable. So i thought it worked. Problem is Mnemonic is sort of hard to say and even harder to spell for many people so i didn`t think it would be a good choice.

Other potentials were:
Paradox Events
Outer Box Events
Enigma Event
Vybe Events
Citron Events
Atomic Events
Limey Events
But i didn`t feel like any of them really rolled off the tongue well. I tried to think of something that might represent the ideas i`m trying to evoke...Vibrant, modern, vivid, out of the box, different, rare...but it`s been a challenge.  Any thoughts on these would be helpful.

Also, i don`t know how well any of these names go with the tagline i want to use, which is  You put it on. We pull it off. I`ve tried to think of something to fit that sort of theme, unfortunately there aren`t really many things that you either put on or pull off other than events and clothing. And i don`t really want to go that far by connecting my name to the idea of pulling off articles of clothing. The best i came up with was like Pencap Events. Which doesn`t sound fun at all. What else do you put on or pull off?



-------------------------

Kim Simonds, Chief Eventor
EdgEvents You put it on. We pull it off.
www.edgevents.net
kim@edgevents.net

EdgedEvents


-------------------------

Karen Del’Marmol, VA
Administrative Support Services
http://karendelmarmol.com

The object of life is not to be on the side of the majority, but to escape finding one`s self in the ranks of the insane.

How about putting a single letter in front of the word "events" to make a new name?  Or replacing the "e" with something else?  It would have to be something that would be easy to spell if you told someone the name.  The idea came to me with your descriptions above when you mentioned "vivid".  I thought of Vivents.  I`m not sure that`s the best solution but it sounds edgier than a regular old event.

Wevents (taps into the "we" aspect of marketing and your tagline)
Revents (like reinventing events)
Evention (a mix of invention and events)




-------------------------

Home Sweetest Home - Poster-Style Home Portraits
Zingerding - the Internet`s Funny Pages (coming soon!)

Steve Lowtwa

I`ve tried a few of those...like Eventurous or eventures.  Those along with Vivent, evention, revents are all taken by other companies.

Edged Events is kind of nice, but again...doesn`t really roll off the tongue easily.


-------------------------

Kim Simonds, Chief Eventor
EdgEvents You put it on. We pull it off.
www.edgevents.net
kim@edgevents.net

Tape. The concept of "duct tape" is used quite a bit these days in marketing, but I`ll have to admit that it fits your tag line and also the fact that you want to pull of events that "stick" in the minds of others. Duct Tape Events? Actually, I don`t like that name, but thought I`d throw it out as an idea that might stir some other ideas.

Also, I don`t think your name has to convey the concept of putting on and pulling off. A memorable name, followed by "Events" and with your tag line would make a nice combination.Some additional suggestions:

Offbeat Events
Sideways Events
Fringe Events
F/X Events


-------------------------

Brian David O`Keefe
The Web Strategy Coach
briandavidokeefe.com