The makers of vaccines, emergency preparedness kits, pharma and over the counter medications will all find themselves benefiting from the crisis.
What of the pork industry?
The fact that Swine Flu has nothing at all to do with swine, pork products or raising pigs and hogs, has me baffled. And I am not alone. U.S. agencies have said time and again since the outbreak that Swine Flu has nothing to do with pork. Pork is safe to eat and pork products are safe.
The fact is that perception in the media is a powerful thing. People tend to rely on soundbites and hear what they want to hear. It doesn`t matter if pork is safe or not. We will witness a drop in the sales of pork and pork products, simply because people will make the connection between Swine Flu and pork.
This is not the first time we have witness this. When Mad Cow Disease was running rampant, we witnessed a dive in the beef industry. But the fears were legitimate at the time and the risk factors were not explained. Reports of contaminated beef were reported on the books. So, Mad Cow Disease had something to do with cows. Swine Flu has NOTHING TO DO WITH PORK.
The economics of the crisis will, of course, depend upon the seriousness or expansion of the outbreak. Only time will tell.
I feel for the farmers and manufacturers in the pork industry because they will, indeed, feel a slide in sales in the midst of an already difficult economy.
Words are powerful, and used the wrong way they can be harmful and cause unnecessary damage.
INTERNATIONAL HUMAN RIGHTS TRIBUNAL