I need some ideas and suggestions for my website.. www.suitsyourself.net or www.suitsyourself.com. The website went live in November 2007. Since then I have had over 75,000 hits to the page but less than 20 sales and customers. Most of my customers are storefront owners who were looking for their customers. We deal with manufacturers and a variety of vendors so we can usually get things in when others can`t. I`ve tried to get my customers do do a survey or give a testimonial. For their time they would receive a 20.00 certificate towards their next purchase. As of today, no one has responded. I believe that i have a very fair return policy compared to my competitors and my prices are very competitive.
Some of my Dilemas:
*I`m in the process of doin a redesign on my site. My designer has already replaced the banner. Now, were in the process of changing the font and the color of the site. Any suggestions in this area would be great. I am looking to give more life to site while keeping my target customers (church and business women) in mind.
* I am currently in a delima of needing to add "color" and "size" as a search option, but the company who designed my site is stating that it would cost me about $200.00, and I don`t have that extra income at this time.
*I want to start a monthly newsletter. I have ideas for the 1st issue but writing is my worst subject. I am having an issue of putting my ideas on paper while making it sound professional. Then I can`t afford to hire someone to write the newsletter for me.
*I have a blog page but I have no idea of how to utilize it. I don`t know if I should keep it or should I use it as another page. I want to draw customers but I don`t want other people running them away with their comments and opinions.
As far as my checkout page is concerned. I offer paypal and payments on my site which is submit to and processed through Linkpoint. I offer UPS ground shipping and I just added USPS priority shipping. I am not in control of the shipping prices. Their program integrated into the site.
Thank your time and feedback!
"Quality Clothing at Affordable Prices"