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Create Fantastic Content
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If you create content that people like and reference often, your search engine rankings will increase. This is because one of the criteria that determine your rankings is the number of inbound links your website has, and the quality of those links. The quality of a link is determined by the popularity and perceived authority of a website.
Avoid Too Much Flash
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Even though it may look nice and wow your visitors, flash can be detrimental to your SEO efforts. This is because flash elements have nothing for search engine "spiders" to crawl through in looking for content. A single flash element on a home page is sufficient; set up everything else using good old-fashioned HTML.
Maximize Keyword Value
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One cannot overstate the importance of keywords in an SEO discussion. Using words and phrases that are searched for frequently, but have little competition, is the key. It is also important not to overuse keywords in your text. If a search engine thinks you are trying to fool it by packing your website full of meaningless keywords, you will be penalized. Keywords need to be mentioned once in the URL, once in the title, and a couple of times in the body of the text.
Name Images Properly
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Saving your images under a name that correctly identifies them to search engines is a little-known way to improve your rankings. This will also help you if some new browser or Internet reading device has a hard time seeing your images, as the image will be replaced with understandable text instead of meaningless jargon.
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