Your discussion of "Persuasion Architecture" is interesting except a "Persuasion Architecture" is Push Marketing. Pull Marketing is generating demand by providing excellent value for money, clear communication of value, and certainly NO LIES.
Decades of lying to customers = why marketing is so difficult these days. This thread started with a proposal that included the idea that someone said it`s acceptable to lie to customers ... that a lie could be used to get someone to drop their guard. What is the adjective that describes this behavior?
How about Predatory
As I said, I`m not going to comment any more on the lying aspect beyond what I already have.
CookieMonster, I think you have misunderstood my last post. Persuasion architecture is not a synonym, nor an antonym, for pull-based marketing. Indeed, persuasion architecture can either be pull-based, or push based - but it defines neither.
I think Seth Godin described the definition of pull-based marketing in one of his video`s (if memory serves). An example of pull based marketing is if I typed in `Timberland Boots` on google; saw an ad on the right hand side saying `buy Timberland Boots`, and then clicked on it to arrive to a landing page with a bold headline saying `buy timberland boots`.
The key concept here is that I was already interested in timberland boots - so their advertisement was relevant. This is pull based marketing.
Push based marketing would be if you saw a commercial on TV advertising `Timberland Boots` for sale at shoe city. You weren`t interested in the least in any boots. Well, not as interested as someone typing in `Timberland Boots` on google. Understandably, pull based marketing is more effective than push based.
Other examples of push based marketing are SPAM and most banner ads.
So in essence, persuasion architecture can accomplish both pull-based and push-based marketing simultaneously
Well, thats at least my take on the matter.
For further reading on the matter, I recommend picking up a copy of the book `Waiting for your Cat to Bark`
. Written by the people that coined the phrase "persuasion architecture".