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I absolutely love Joel's clever suggestion - "Ladies & Gentlemen, Start Your Businesses!" ! I really think those who read that would derive a sense of power from it, and make them feel energized and confident to 'stomp their foot on the entrepreneurial pedal' to enter into the competition of the business world.
I like it so much that, with an overabundance of time on my hands, I have played around creating a graphic using Joel's branded merchandise phrase.
How's that for kissing up? HAHA!
