Forums: Discussions for entrepreneurs and small business.

I just started my mobile oil change business in June 2011. As of this date I have only done 1 oil change. I have plastered the mall parking lot with over 500 flyers and haven't gotten any phone calls. 

I'm gonna try the door to door approach this month and see what happens. If anyone has any ideas for me please post them....

 

reggieg

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Reggieg,

 

People do not like have flyers put on their windshields so I am not surprised that no one has called. Door to door is not a good idea either. Generally you want to target fleet accounts so you can service more vehicles at one location. To do that you want to go in person to talk to the fleet manager or mail them a brochure, business card etc., addressed to "fleet manager".  If you are wanting the "at home" customer you need to contact your local newspaper and see about getting a press release - that will grab more attention. You can follow that up by placing ads in your local newspaper.

 

Good luck

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Melinda

http://www.melrics.com

You can use the BEST media - reach the MOST prospects, but if you don't give them a REASON for stopping - they won't.  You have to figure most people have SOMEONE doing that now - why switch to you?

 

Good luck

 

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Ed
Business Optimization - www.businessoptimization.biz

Melinda, 

I have been following your posts for quite some time now and I know that you know what you are talking about. Thanks for the input. I hope things are going well with you and your husband. You guys are an inspiration to me, and |I know that with the right guidance my company is gonna be the next Melrics.

 

 

Thank you 

reggieg

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Ed,

Are you saying I have to have something that no one else has or offers? My slogan is Ride-Rite Mobile Oil Change,LLC  "We Come To You".

I focus on the convenience that our service provides and not so much on the cost of the service. Even though our cost is about the same as the local Jiffy Lube. We also offer other services such as brake pads, fuel filters, tire rotation, etc.

I don't know what else to do to stand out from the crowd. As far as my research, there is not another mobile oil change service in my area.

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Hey Nomad, did you ever start this business?  If so, how is it going?

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