Ive seen tons of posts in the forum about starting a clothing company.
Here are some key things you need to do, as each year there are thousands of clothing startups. Those who make it have a few key things in common.
1. Dont think you will make money with only online sales. Have a second strategy. (retail, wholesale etc.)
2. If you are going to open a store, raise funds to open at least two stores..making your clothing company a chain. Do NOT open up only 1 store. You want to be able to franchise or own all the stores when your brand takes off.
3. Even if you only have a cart in a mall, open up 2 locations to make your store a chain... see the pattern?
4. Get an internship for a company that you would like to emulate. There is nothing better than short internships. You get experience, and something to add to your resume...giving you instant credibility.
5. For wholesale orders find a fashion sales rep to pick up your line. Provide them with samples, line sheet and order form. Some reps will work for only commissions, others require a salary plus commission mix. Make sure they have contacts in the fashion industry and experience with lines similar to your own.
6. Find out who you "hang with" - There is nothing new in fashion and fnd out who your competitors are. Get your sales rep to target the stores other companies are already in. You can create your own store list by visiting the sites of your competitors and looking at what stores they sell to.
7. Create a unique brand. It can be a simple logo or a theme.
8. Go to industry trade like MAGIC. www.magiconline.com
9. Speak to everyone you can who is in the fashion industry. I have found that talking with small boutique owners is the best way to pick their brains on any fashion questions you may have.
Groove Rock Gear, Inc.