First post here, hopefully I’m in the right place.
I have worked in Finance for 5 yrs (fixed income trader) and it never seemed to fit me right, so I have decided at the end of March to resign and to start my own thing. I’m just having trouble figuring out what my true passion is. I feel like this industry has beaten me down and taken a lot of my self esteem where I’m not even sure what I enjoy anymore. I have always had a big entrepreneur spirit, when I was 13 I started my own lawn care business, that then grew to house painting and landscaping. I had 4 employee’s by the time I was 16yrs and ran it until I was 19, then walked away. Mainly because I was told to go to college, then graduated and landed this job 3 weeks later, so I never really had a chance to decide what I want to do. I’m very creative, but not artistic, I was featured in the Journal for a ‘company’ I started selling online primetime dinner reservations, but it was more of a joke to me then anything, but I felt the excitement on creating something from scratch and seeing it blossom. I’m not really sure what my strengths are, besides a creative mind and an entrepreneur spirit. I took Rick Smith’s online assessment of strengths and it reinforced my creative side. It also suggested looking into industries such as R&D, and Brand Management.
I had never thought of either of these as something I would be interested in until now, but do not know very much about either industry. Something about Brand Management strikes me though as something I could be good at. I’m just unclear as to whether companies actually need this, maybe its just my ignorance though. I feel that when someone opens a store, restaurant or comes up with a new product they should be able to brand it easily.
I think that starting this type of company now would be good for me, low start up costs, I can pretty much do most of it, but when it comes to actual design I figure I can outsource that or find a design student looking for an internship to help me out. I think I can work on this at night to get it started and the website up and running, then I just need to find customers, which I feel in this economy will be tough.
Does anyone have any book suggestions to read about finding your passion or getting back your self esteem?