This is an interesting discussion. I`ve given a lot of thought to this topic since I have written a product that explains how "squeeze pages" are used and how to create your own easily.
You could call it an optin page instead. It`s too bad this page has been explained in the crudest term when in truth it is merely a way of introducing yourself on the internet.
As an example, what reason does a business owner have for giving away valuable information without a way to know who has shown an interest in their information? When you think of a website in the sense of it being a business - such as any brick and mortar store or office - what other way do we have of communicating with people beyond their simply looking at what we have to offer?
There are two sides to the coin.
On the one hand people could come into a store and browse around just for the heck of it to kill time. On the other hand, online people can easily get distracted and while intending to return to your site, they have no idea how they even found it the first time.
You could say they could bookmark the page. And how many hundred bookmarked pages do you have right now? Then, the next thing you know, you can`t remember what the bookmarked page was called and you have a ton of wasted time trying to find it again. By "opting in" on a squeeze page, you will be reminded how to get back to the page through email messages that include the url (if desired).
Imagine yourself at a local business networking event. How often do two people stand and share their valuable tips and information in conversation without the two people introducing themselves? A well-trained business networker never gives out printed material randomly. They reserve that expensive, valuable material for people who are interested enough to introduce themselves and give their business cards or some type of contact information.
Online you introduce yourself to the business owner who is generously giving you valuable information by leaving your name and email before receiving the information. You can always unsubscribe the second you receive the first email so what`s the big deal?
By introducing yourself before receiving the information from the business owner, you have the opportunity to see what type of other information they send you. Maybe they have just the program for you but since they are a total stranger, you have no way of knowing that. When introducing yourself by courteously leaving your name and email address, you are acknowledging that you are not just a freeloader grabbing whatever you can. You really may have an interest and are exploring who might be the best source for you.
You are acknowledging that you want the information and that in case you resonate with the information, you don`t mind being contacted with more information and offers of products the business owner has put in time and effort to create for you.
We give way too much concern over subscribing to email lists, don`t we? We act like there is some criminal activity going on if someone expects to know who they are giving information away to. We act like we suddenly lose control of our bank accounts and our lives just by leaving our name and email to pick up some information we believe we may be able to use.
The reality is, especially when subscribing through a squeeze page, you are almost guaranteed easily unsubscribing. It`s a law for autoresponder email messages to have an unsubscribe link. When you receive email because of subscribing through a squeeze page, you KNOW you will be able to unsubscribe because all autoresponder companies have that unsubscribe link in every email that goes out from their service by default.
Brick and mortar stores naturally have to use different techniques to get a mailing list. They might offer a free gift or coupon where you must enter not only your name and email but your street address and phone number just even receive the opportunity to possibly win the gift, etc.
If not a squeeze page to increase your database of people who have some interest in your topic, what do you suggest? Just wondering...
Juanita BellavanceSqueeze Magic