Hey all, I own half of an online news media website for my small town in northeast Indiana and we`re not getting too much revenue from advertisers. Now I don`t know the answer but I figure it`s one of several possibilities:
1.) Rates are too high
2.) Sales rep isn`t real keen on selling ads
3.) People are too accustom to the local newspaper (We are separate companies)
After asking around to other friends/business associates in different forums, an idea of "sponsoring" pages instead of just advertising might seem a bit more intriguing to businesses and I wanted to get some other feedback outside of my geographical area.
So here is an example: An advertiser could "sponsor" (advertise) a particular category such as the business section and be visible on ALL pages/articles in that category. Now their pageviews would be considerably lower than being on the home page and so would the cost, but their basically going to get more exposure by being right in the article(s) opposed to just once on the home page.
Keep in mind this is a VERY small town and the web is not a `normal` thing for most around here. Despite that we`re still seeing at least 4,000 pageviews per month. Not bad for a town of 1,600 in my opinion.
Thoughts? Ideas? Concerns? Favorite color?